Velura - Gradient plush rug for cozy rooms
- Free shipping across the U.S.
- 93,500+ happy customers
- 30-day money-back guarantee
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Up to 70% Off
Seasonal styles at their lowest prices this year. Treat yourself before your favorites are gone.
Your room deserves this kind of soft
You know that feeling when you walk into a room and it just feels... right? Warm. Put-together. Like someone actually thought about it.
That's what the right rug does. Not just any rugโone that's soft enough to sink your feet into. One with colors that blend like a sunset instead of sitting flat.
Velura brings 4cm of high-density faux fur to your floorโthick, plush, and built to stay that way. No shedding all over your socks. No flattening after a month.
Just softness that lasts. And a room that finally looks finished.
One of our most complimented home pieces
โ No more fur all over your socks
Ring-spun yarn locks every fiber in place. Vacuum without the fuzz tornado. Walk without the lint roller.
โ Stays fluffy month after month
4cm of high-density faux fur (430 GSM)โthick enough to sink into, built to bounce back. Not the kind that flattens into a sad pancake.
โ Grips your floor, not your patience
Thickened felt bottom with non-slip dots. Stays put on hardwood, tile, or laminate. No rug pad needed.
โ Machine washable without the drama
Cold wash, air dry, done. Comes out soft every time. No special care, no dry cleaning.
What you get today
- Velura gradient plush rug in your chosen size
- 4cm high-density faux fur that stays soft
- Non-slip backing includedโno rug pad needed
- Free tracked shipping
- 30-day money-back guarantee
Seasonal production runโonce this batch sells out, restock pricing may change.
Add the Velura to your space today and feel the difference.
Try Velura at home for 30 days. If it doesn't feel as soft, look as good, or perform as described in daily use, return it for a full refund.
Does it actually not shed?
The ring-spun yarn construction locks fibers together at the base. Most customers report zero shedding after the first vacuum. Far better than typical plush rugs.
Will the gradient color look the same in person?
Yesโwhat you see is accurate. The gradient blends naturally from light to rich tones. No surprises.
Can I use this on hardwood floors?
Absolutely. The felt backing with non-slip dots grips hard surfaces without scratching. No additional rug pad required.
How do I wash it?
Machine wash cold on gentle cycle, air dry flat. We recommend washing separately the first time.
Step 1: Unroll and place on your desired floor surface.
Step 2: Allow 24-48 hours for the pile to fully expand if compressed during shipping.
Step 3: Enjoy stepping onto cloud-soft comfort every day.
- Sizes: 50x80cm (19.7" x 31.5") / 60x120cm (23.6" x 47.2") / 50x160cm (19.7" x 63")
- Pile height: 4cm (1.57 inches)
- Pile density: 430 GSM
- Material: 100% polyester faux fur
- Backing: Thickened felt with non-slip dots
- Care: Machine washable cold, air dry
Machine wash cold with similar colors on gentle cycle.
Do not bleach. Air dry flatโdo not tumble dry.
We recommend washing separately the first time.
To minimize our carbon footprint, we don't keep all our products in stock. Instead, we deliver our products on demand, which may result in slightly longer delivery times. This approach allows us to offer better prices, benefits the environment, and helps us avoid unnecessary waste together. On average, you'll receive your order within 3โ8 working days after dispatch, and you can easily track it using your Track & Trace number.
