Elegant the second you put it on
You want to walk in and feel sure of yourself.
Veloura gives you that.

Soft velvet, vertical lace panels and gentle ruching at the waist shape your shape.
The lace runs up and down, not across. That simple choice draws the eye long and lean, so the dress looks noticed and you feel poised.
Fits bust 31.5 to 44 inches — the chart gives you your exact size.
Feel poised in a shape-flattering fit
✓ A waist that looks defined, not squeezed
Soft ruching gathers the fabric at your middle. It skims instead of clinging, so your waist looks shaped while you still breathe, sit and eat.

✓ Lace panels that pull the eye long
Most lace dresses run the lace sideways. Veloura runs it vertically, from bust to hem. That one change makes the whole silhouette read taller and slimmer.

✓ Velvet that feels rich in your hands
Soft stretch velvet with a quiet sheen. It moves with you instead of standing stiff, so the dress stays comfortable from dinner through the last dance.

✓ Long sleeves that cover your arms beautifully
Sheer lace sleeves run the full length of your arm. You get coverage and a soft, romantic finish at the same time.

✓ One dress, many evenings
Date night, a wedding, a gala, a holiday party. Change your shoes and earrings and it reads differently each time.

What you get today
- Veloura velvet and lace midi dress
- Vertical lace panels and waist ruching for a defined silhouette
- Long sheer lace sleeves and a deep V neckline
- Mermaid hem for a dressy evening finish
- Free tracked shipping
Seasonal occasion run — once this batch sells out, restock pricing may change.
Try Veloura at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.
30-day at-home trial
Try Veloura at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.