{"product_id":"velura™-ultra-soft-gradient-area-rug","title":"Velura – Ultra Soft Gradient Area Rug","description":"\u003ch2 style=\"text-align: center;\"\u003eThe rug that makes rooms feel expensive\u003c\/h2\u003e\n\u003cp\u003eSome rooms just feel right the moment you walk in.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWarm. Put together. Like everything belongs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/1612179493566423-ezgif.com-resize.gif?v=1772031285\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThat's what happens when you lay down Velura. The \u003cb\u003ecolor gradient plush\u003c\/b\u003e creates the kind of visual depth you usually only see in styled magazine rooms — soft tones blending into each other, making any space look designed on purpose.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAnd the moment bare feet touch it, you'll feel why people keep reordering. 1.5 inches of high-density silk wool plush. Ready to use right out of the box. No pad needed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/1612179493566423-ezgif.com-resize_1.gif?v=1772031500\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eOne of our most reordered home pieces this year\u003c\/h2\u003e\n\u003cp\u003e✓ \u003cstrong\u003eSink-your-toes-in softness\u003c\/strong\u003e\u003cbr\u003e1.5 inches of high-density silk wool plush that feels like stepping onto a cloud. Not stiff, not flat — genuinely soft from day one.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hero-2_658f535a-0e7f-43ed-a47e-392c1b222757.png?v=1772031265\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eColors that hide what life drops\u003c\/strong\u003e\u003cbr\u003eThe gradient pattern doesn't just look beautiful — it hides crumbs, pet hair, and everyday dust between cleanings. Your rug looks fresh longer without the work.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/lifestyle-1_cc0cdf4c-24be-41b8-a040-8661d505f7f5.png?v=1772031265\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eStays put on any floor\u003c\/strong\u003e\u003cbr\u003eAnti-slip dots are built right into the backing. No extra rug pad, no bunching, no sliding when you walk across it. Lay it down and forget about it.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/lifestyle-2_02f11b1b-6fa9-4a5c-ab95-23e44ae2e0a4.png?v=1772031265\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eEffortless everyday comfort\u003c\/strong\u003e\u003cbr\u003eSoft, plush, and easy to maintain — simply shake out or spot clean to keep it looking fresh. Designed for real life, real moments, and everyday relaxation without the fuss.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/lifestyle-3_e2735b43-748c-43b4-9525-c55c2ff53020.png?v=1772031265\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get today\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVelura ultra soft gradient area rug (approx. 3'3\" x 6'6\")\u003c\/li\u003e\n\u003cli\u003e1.5\" high-density silk wool pile\u003c\/li\u003e\n\u003cli\u003eBuilt-in anti-slip backing — no extra pad needed\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003cli\u003eFree tracked shipping\u003c\/li\u003e\n\u003cli\u003e30-day money-back guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSeasonal production run — once this batch sells out, restock timing and pricing may change.\u003c\/p\u003e\n\u003cp\u003eMake your room feel like you hired a decorator — get your Velura while this batch lasts.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #f4f0ea; padding: 14px 16px; margin-top: 16px; border-left: 5px solid #cfb7a4;\"\u003e\n\u003cstrong\u003e30-day at-home trial\u003c\/strong\u003e\u003cbr\u003eTry Velura at home for 30 days. If it doesn't look right, feel comfortable, or perform as described in daily use, return it for a full refund.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eFrequently asked questions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this rug need an extra non-slip pad underneath?\u003c\/strong\u003e\u003cbr\u003eNo. The backing already has anti-slip dots built in, so it grips hardwood, tile, and laminate floors without anything extra. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow thick is it really?\u003c\/strong\u003e\u003cbr\u003eThe pile height is 1.5 inches (about 4 cm). It's plush and soft underfoot but not bulky — doors swing over it easily. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it shed a lot when it's new?\u003c\/strong\u003e\u003cbr\u003eSome light fiber may come loose in the first week. A quick shake or light vacuum takes care of it. After that, shedding settles down. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I put heavy furniture on it?\u003c\/strong\u003e\u003cbr\u003eYes. Furniture won't damage the rug, though you may see temporary indentations. The pile bounces back once the weight is removed.\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: Approx. 39\" x 79\" (100 x 200 cm)\u003c\/li\u003e\n\u003cli\u003ePile height: 1.5\" (4 cm)\u003c\/li\u003e\n\u003cli\u003eMaterial: High-density silk wool plush (polyester)\u003c\/li\u003e\n\u003cli\u003eBacking: Thickened felt with anti-slip dots\u003c\/li\u003e\n\u003cli\u003eWeight: Lightweight — easy to move and reposition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to wash\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold on a gentle cycle with mild detergent.\u003c\/li\u003e\n\u003cli\u003eDo not bleach.\u003c\/li\u003e\n\u003cli\u003eHang dry or lay flat to dry.\u003c\/li\u003e\n\u003cli\u003eWash separately.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clarendale USA","offers":[{"title":"Gray \/ 100 x 200 cm (39\" x 79\" in)","offer_id":52938782245227,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Light gray \/ 100 x 200 cm (39\" x 79\" in)","offer_id":52938782277995,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 100 x 200 cm (39\" x 79\" in)","offer_id":52938782310763,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Light brown \/ 100 x 200 cm (39\" x 79\" in)","offer_id":52938782343531,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 100 x 200 cm (39\" x 79\" in)","offer_id":52938782376299,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 100 x 200 cm (39\" x 79\" in)","offer_id":52938782409067,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hero-1_b3f46fa7-a9fb-4c33-8840-1a78c85654e3.png?v=1772031265","url":"https:\/\/clarendale.co\/products\/velura%e2%84%a2-ultra-soft-gradient-area-rug","provider":"Clarendale","version":"1.0","type":"link"}