{"product_id":"velura™-gradient-plush-rug-for-cozy-rooms","title":"Velura - Gradient plush rug for cozy rooms","description":"\u003ch2 style=\"text-align: center;\"\u003eYour room deserves this kind of soft\u003c\/h2\u003e\n\u003cp\u003eYou know that feeling when you walk into a room and it just feels... right? Warm. Put-together. Like someone actually thought about it.\u003cbr\u003e\u003cbr\u003eThat's what the right rug does. Not just any rug—one that's soft enough to sink your feet into. One with colors that blend like a sunset instead of sitting flat.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/ezgif-83a0e4fb4efa743e.gif?v=1768520474\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eVelura brings \u003cstrong\u003e4cm of high-density faux fur\u003c\/strong\u003e to your floor—thick, plush, and built to stay that way. No shedding all over your socks. No flattening after a month.\u003cbr\u003e\u003cbr\u003eJust softness that lasts. And a room that finally looks finished.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/ezgif-80f45d942076539c.gif?v=1768520475\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eOne of our most complimented home pieces\u003c\/h2\u003e\n\u003cp\u003e✓ \u003cstrong\u003eNo more fur all over your socks\u003c\/strong\u003e\u003cbr\u003eRing-spun yarn locks every fiber in place. Vacuum without the fuzz tornado. Walk without the lint roller.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hf_20260116_134011_f74faa33-a1f8-4a8d-af33-ab6687a273f8.png?v=1768572173\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eStays fluffy month after month\u003c\/strong\u003e\u003cbr\u003e4cm of high-density faux fur (430 GSM)—thick enough to sink into, built to bounce back. Not the kind that flattens into a sad pancake.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/Untitled_design_31_85903a63-04c0-4877-b2e1-093f262e38d2.png?v=1768572169\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eGrips your floor, not your patience\u003c\/strong\u003e\u003cbr\u003eThickened felt bottom with non-slip dots. Stays put on hardwood, tile, or laminate. No rug pad needed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/Untitled_design_32_55ba140b-a436-4507-a428-18efa765c3bd.png?v=1768572169\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eMachine washable without the drama\u003c\/strong\u003e\u003cbr\u003eCold wash, air dry, done. Comes out soft every time. No special care, no dry cleaning.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hf_20260116_134135_941be57e-6508-482f-9253-1f3446b2eb92.png?v=1768572171\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get today\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVelura gradient plush rug in your chosen size\u003c\/li\u003e\n\u003cli\u003e4cm high-density faux fur that stays soft\u003c\/li\u003e\n\u003cli\u003eNon-slip backing included—no rug pad needed\u003c\/li\u003e\n\u003cli\u003eFree tracked shipping\u003c\/li\u003e\n\u003cli\u003e30-day money-back guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSeasonal production run—once this batch sells out, restock pricing may change.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAdd the Velura to your space today and feel the difference.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #f4f0ea; padding: 14px 16px; margin-top: 16px; border-left: 5px solid #cfb7a4;\"\u003e\n\u003cstrong\u003e30-day at-home trial\u003c\/strong\u003e\u003cbr\u003eTry Velura at home for 30 days. If it doesn't feel as soft, look as good, or perform as described in daily use, return it for a full refund.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eFrequently asked questions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it actually not shed?\u003c\/strong\u003e\u003cbr\u003eThe ring-spun yarn construction locks fibers together at the base. Most customers report zero shedding after the first vacuum. Far better than typical plush rugs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWill the gradient color look the same in person?\u003c\/strong\u003e\u003cbr\u003eYes—what you see is accurate. The gradient blends naturally from light to rich tones. No surprises. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCan I use this on hardwood floors?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. The felt backing with non-slip dots grips hard surfaces without scratching. No additional rug pad required. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow do I wash it?\u003c\/strong\u003e\u003cbr\u003eMachine wash cold on gentle cycle, air dry flat. We recommend washing separately the first time.\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Unroll and place on your desired floor surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Allow 24-48 hours for the pile to fully expand if compressed during shipping.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Enjoy stepping onto cloud-soft comfort every day.\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSizes: 50x80cm (19.7\" x 31.5\") \/ 60x120cm (23.6\" x 47.2\") \/ 50x160cm (19.7\" x 63\")\u003c\/li\u003e\n\u003cli\u003ePile height: 4cm (1.57 inches)\u003c\/li\u003e\n\u003cli\u003ePile density: 430 GSM\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% polyester faux fur\u003c\/li\u003e\n\u003cli\u003eBacking: Thickened felt with non-slip dots\u003c\/li\u003e\n\u003cli\u003eCare: Machine washable cold, air dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to wash\u003c\/h4\u003e\n\u003cp\u003eMachine wash cold with similar colors on gentle cycle.\u003cbr\u003eDo not bleach. Air dry flat—do not tumble dry.\u003cbr\u003eWe recommend washing separately the first time.\u003c\/p\u003e","brand":"Clarendale USA","offers":[{"title":"Gray \/ Small (19.7\" x 31.5\")","offer_id":52760293736811,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Medium (23.6\" x 47.2\")","offer_id":52760297767275,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Runner (19.7\" x 63\")","offer_id":52760297800043,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Large (47\" x 63\")","offer_id":52760297832811,"sku":null,"price":89.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ X-Large (55\" x 79\")","offer_id":52760297865579,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Room Size (63\" x 79\")","offer_id":52760297898347,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Small (19.7\" x 31.5\")","offer_id":52760293704043,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Medium (23.6\" x 47.2\")","offer_id":52760297603435,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Runner (19.7\" x 63\")","offer_id":52760297636203,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Large (47\" x 63\")","offer_id":52760297668971,"sku":null,"price":89.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ X-Large (55\" x 79\")","offer_id":52760297701739,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Room Size (63\" x 79\")","offer_id":52760297734507,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Small (19.7\" x 31.5\")","offer_id":52760293769579,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Medium (23.6\" x 47.2\")","offer_id":52760297931115,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Runner (19.7\" x 63\")","offer_id":52760297963883,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Large (47\" x 63\")","offer_id":52760297996651,"sku":null,"price":89.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ X-Large (55\" x 79\")","offer_id":52760298029419,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Room Size (63\" x 79\")","offer_id":52760298062187,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Small (19.7\" x 31.5\")","offer_id":52760293867883,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Medium (23.6\" x 47.2\")","offer_id":52760298422635,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Runner (19.7\" x 63\")","offer_id":52760298455403,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Large (47\" x 63\")","offer_id":52760298488171,"sku":null,"price":89.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ X-Large (55\" x 79\")","offer_id":52760298520939,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Room Size (63\" x 79\")","offer_id":52760298553707,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true},{"title":"Beige \/ Small (19.7\" x 31.5\")","offer_id":52763773829483,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Beige \/ Medium (23.6\" x 47.2\")","offer_id":52763773862251,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Beige \/ Runner (19.7\" x 63\")","offer_id":52763773895019,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Beige \/ Large (47\" x 63\")","offer_id":52763773927787,"sku":null,"price":89.99,"currency_code":"USD","in_stock":true},{"title":"Beige \/ X-Large (55\" x 79\")","offer_id":52763773960555,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"Beige \/ Room Size (63\" x 79\")","offer_id":52763773993323,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hf_20260116_134135_941be57e-6508-482f-9253-1f3446b2eb92.png?v=1768572719","url":"https:\/\/clarendale.co\/products\/velura%e2%84%a2-gradient-plush-rug-for-cozy-rooms","provider":"Clarendale","version":"1.0","type":"link"}