{"product_id":"velura™-gradient-plush-area-rug","title":"Velura – Gradient Plush Area Rug","description":"\u003ch2 style=\"text-align: center;\"\u003eYour room just got its favorite rug\u003c\/h2\u003e\n\u003cp\u003eSome rooms just need the right piece to feel finished.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVelura is that piece. The \u003cstrong\u003esoft gradient colors shift and blend across 1.57 inches of high-density plush\u003c\/strong\u003e, so every angle catches the light a little differently.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/20230610_16f8a0c76a136ca8_414145573931_mp4_264_hd_unlimit_taobao-ezgif.com-resize.gif?v=1772005398\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eSink your bare feet in after a long day. Sit on it with your morning coffee. It rolls out flat, stays in place, and machine washes when life happens.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOne rug. The whole room feels warmer.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/20230610_16f8a0c76a136ca8_414145573931_mp4_264_hd_unlimit_taobao-ezgif.com-resize_1.gif?v=1772005399\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eOver 12,000 happy living rooms and counting\u003c\/h2\u003e\n\u003cp\u003e✓ \u003cstrong\u003e1.57 inches of cloud under your feet\u003c\/strong\u003e\u003cbr\u003eHigh-density faux fur at 430 GSM makes every step feel cushioned and soft. Walk barefoot. Sit on the floor. Let the kids play. It's that kind of comfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/lifestyle-3_1_3df2429b-6602-4324-b406-3c87b0a5d483.png?v=1772003659\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eColors that shift with the light\u003c\/strong\u003e\u003cbr\u003eThe gradient design blends soft tones together so the rug looks a little different from every angle. It's not just a rug — it's the centerpiece your room was missing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hero-2_1_42cb205f-445c-47c4-87ae-93fe668eddfa.png?v=1772003659\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eStays put on any floor\u003c\/strong\u003e\u003cbr\u003eA thickened felt backing with closely spaced non-slip dots grips hardwood, tile, and laminate. No bunching. No sliding. No extra rug pad needed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hero-1_1_c3edd2b7-a812-438d-8b3f-5d6ce89d8eca.png?v=1772003659\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eEffortless everyday comfort\u003c\/strong\u003e\u003cbr\u003eSoft, plush, and easy to maintain — simply shake out or spot clean to keep it looking fresh. Designed for real life, real moments, and everyday relaxation without the fuss.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/lifestyle-1_1_cf35851d-9cee-43b0-91e8-10c154b134ee.png?v=1772003659\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get today\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVelura gradient plush area rug (100 × 200 cm \/ approx. 3.3' × 6.6')\u003c\/li\u003e\n\u003cli\u003e1.57\" high-density faux fur with gradient color design\u003c\/li\u003e\n\u003cli\u003eNon-slip felt backing — no extra rug pad needed\u003c\/li\u003e\n\u003cli\u003eMachine washable on cold\u003c\/li\u003e\n\u003cli\u003eFree tracked shipping\u003c\/li\u003e\n\u003cli\u003e30-day money-back guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEach color is produced in small seasonal batches — once a colorway sells out, restock timing is uncertain.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eGive your room the softness and color it's been waiting for — at 50% off while this batch lasts.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #f4f0ea; padding: 14px 16px; margin-top: 16px; border-left: 5px solid #cfb7a4;\"\u003e\n\u003cstrong\u003e30-day at-home trial\u003c\/strong\u003e\u003cbr\u003eTry Velura at home for 30 days. If it doesn't look right, feel right, or fit the way you expected, return it for a full refund.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eFrequently asked questions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the rug lay flat right away?\u003c\/strong\u003e\u003cbr\u003eYes. Most customers report it flattens within a few hours of unrolling. It ships vacuum-sealed to reduce packaging, but it bounces back to full shape quickly. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it thick enough to sit or lay on comfortably?\u003c\/strong\u003e\u003cbr\u003eThe 1.57-inch pile feels plush and cushioned underfoot. It's soft enough for sitting, tummy time, or just relaxing on the floor — but it's not a heavy, stiff rug. That's by design: it stays lightweight and easy to wash. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the color match what I see in the photos?\u003c\/strong\u003e\u003cbr\u003eColors are very close to what's shown. Several customers have noted the rug looks even better in person, with the gradient tones blending naturally in different lighting. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I vacuum it?\u003c\/strong\u003e\u003cbr\u003eYes. A standard vacuum works fine. For best results, use a low suction setting or a handheld attachment to avoid pulling the fibers.\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 39.4\" × 78.7\" (100 × 200 cm)\u003c\/li\u003e\n\u003cli\u003ePile height: 1.57\" (4 cm)\u003c\/li\u003e\n\u003cli\u003eDensity: 430 GSM\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% polyester faux fur\u003c\/li\u003e\n\u003cli\u003eBacking: Thickened felt with non-slip dots\u003c\/li\u003e\n\u003cli\u003eWeight: Approx. 5.5 lbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to wash\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold on a gentle cycle with mild detergent.\u003c\/li\u003e\n\u003cli\u003eWash separately.\u003c\/li\u003e\n\u003cli\u003eAir dry flat.\u003c\/li\u003e\n\u003cli\u003eDo not bleach. Do not tumble dry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clarendale USA","offers":[{"title":"Light gray \/ 100 x 200 cm","offer_id":52938404626795,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 100 x 200 cm","offer_id":52938404659563,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ 100 x 200 cm","offer_id":52938404692331,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 100 x 200 cm","offer_id":52938404725099,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 100 x 200 cm","offer_id":52938404757867,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 100 x 200 cm","offer_id":52938404790635,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/hero-2_1_42cb205f-445c-47c4-87ae-93fe668eddfa.png?v=1772149686","url":"https:\/\/clarendale.co\/products\/velura%e2%84%a2-gradient-plush-area-rug","provider":"Clarendale","version":"1.0","type":"link"}